The Reality of Mobile Augmented Reality

Relatively a new technology, but a lot of hype is already surrounded by the Augmented Reality and its applications. The ever evolving technology of augmented reality is not only impressive but also exciting. The ability to overlay digital information in the real world and the view it through camera has uncountable applications.

By definition, Augmented Reality is an indirect view of a real physical world with a computer generated input like sound, video, audio or images. It integrates the digital and user environment by overlaying the digital information on the existing user environment.

Mobile augmented reality apps have numerous advantages. Some of them are:

Augmented Reality for Businesses

Changing how customers interact with your business, augmented reality technology will have an immense impact. The excitement for mobile AR apps is palpable because the hardware required for AR technology is available with smartphones and tablets.

For example, a user can try clothes without wearing it, or check how a paint colour would look on the wall without painting it. With the acceptance from the customers and investments pouring in, businesses are focusing on leveraging the AR technology.


A few decades ago, Walmart underestimated the potential of the internet. Amazon was able to claim the significant share of the market. The same can happen with the businesses with AR technology.

Major e-commerce shopping is done through mobile phones. Augmented reality apps can give users the confidence they need in order to take the decision for a product. With an in-store experience, augmented reality gives an opportunity to the businesses to create an experience for the customers from the comfort of their home. It has the potential to become a significant part f the entire sales cycle by focusing the needs of customers and goals of the business.


Augmented reality in the manufacturing sector aims to reduce the downtime and make operations more efficient. AR apps would also help in identifying the error if any. It has the potential to increase the shop floor efficiency by multifold. BY viewing the issues in the real time, shop floor team can diagnose and solve the problem on the real time basis. With the application in training, error identification, and maintenance, AR can play a vital role in how manufacturing industry works.

Education and training

Like any other field, augmented reality apps has a potential for education and training field as well. AR apps let students participate and interact with the topics. It helps in better understanding the topics. Engaging them it reinforces the concepts of students. With no investment in the physical materials, the access to the updated information is from the mobile application installed in the smartphone of the student.

Travel and Tourism

Augmented reality makes the experience for travellers more seamless, simple, and interactive. Mobile augmented reality can help you take the virtual tours of the rooms prior to the booking, information is easily accessible, makes it easy for you to find the nearby locations, and can also translate into the local language.

AR and mobile augmented reality technology are still at its infancy stage, yet it is revolutionary in nature. The development of the technology will be rapid.

Today is the best time to develop an app or invest in AR technology for your business and draw customers’ attention. Plutomen Technologies can help you achieve it. Get in touch with us at


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