Product Explainer Video An Effective Tool To Make A Lasting Impact

We live in a fast moving, dynamic world and keeping a person on the other end, engaged, in any form of communication, is not an easy task. And if this person is a potential customer with a zillion options available in the market at his disposal, the task gets all the more taxing. We have gone past the days when people read long paragraphs about a product on the company’s website. According to a research by Microsoft, the average attention span of an internet user is close to 8.25 seconds, which is actually lower than that of a goldfish. We are easily distracted and that, my friend, is not pleasant news for any marketer. You, as a business owner, have a limited amount of time to engage a website visitor and communicate your product story. Therefore,ever since the concept of explainer videos, within the realms of video marketing, has picked up steam, there has been no looking back. A product explainer video is by far the most effective way in which a company can put forward the various features, benefits and problem-solving uses of the product it intends to sell, in a visually appealing way.

Explainer Video Definition:

An explainer video is a brief video, usually animated, that explains a business plan, product, brand or process in an easy, appealing and captivating way, by using simple and crisp language with pleasing visuals that attract a viewer’s attention. They are informative as well as educational. These videos are put to use by companies to explain their offerings in simple terms and also highlight how their product or service will solve their customers’ problems.Now, that is a pretty foolproof explainer video definition.

Explainer video production:

The explainer video production process breaks down complex and sometimes dull ideas, extracting the main essence in them and then converts it into a short, charming and shareable video that will engage, enlighten, persuade and most importantly convert your audience into potential customers.

Where can an explainer video be used?

They can be used and placed in a variety of creative ways to boost conversions, expand engagement and ultimately grow your business. If you thought adding an explainer video to the homepage or landing page of your website is the only way to put it to use, think again.

The above methods to gain visibility and reach, through your explainer videos, are just the tip of the iceberg that lies below. It can go as far as your imagination takes you.

App Explainer Video:

Let’s take the example of the app explainer video created by us at Plutomen Technologies. This explainer video for the Life Assist mobile app by Bajaj Allianz Life Insurance team, is a vibrant animation for explaining the features of the application which transforms the manual process of purchasing insurance policies.

This app explainer video not only throws light on the multiple features of the mobile app, but it also effectively addresses the various difficulties that a customer faces in the current scenario dependent on manual procedures. It further highlights how this application will help the customer get rid of those difficulties. It is extremely important for an explainer video to not just talk about the features but to explicitly state the advantages of the product along with the solutions it offers and we at Plutomen Technologies understand that very well and incorporate it in all our videos.

Additionally, an app explainer video comes handy to be used as an ‘App preview’ on the IOS App store which now allows app pages to have quick 30 second videos to help customers get a better understanding of the app thus encouraging further downloads. You are allowed 3 app previews on a single product page, so imagine the amount of interest that can be sparked in 90 seconds (30x3). As stated above, the platforms waiting to be utilised to market your videos are plenty, you just need to take the plunge.

Animated Explainer Video:

So, let us assume the benefits of explainer videos have convinced you to go ahead and get one made for your business. Now, arises the problem of choosing from the wide range of options available. One such option is to go with animation. You may ask us why? Yes, animation is just one of the many visual techniques available. Let us give you some advantages to an animated explainer video as compared to a live-action explainer video.

Plutomen Technologies recognises the fact the sometimes it becomes imperative for a brand to feel the need to showcase a real person in the video and why not? Animated explainer videos and the live-action ones are not mutually exclusive and can be used in tandem. They go together perfectly and this gives the viewer the best of both worlds.

Take a look at the process explanatory 2D Infographics video produced by us for our client, describing various sustainable agricultural practices plus the urgency and relevance of it in today’s world. In addition to the 2D animation work, the video combines the footage of the company’s promoter giving his views on the subject.

Explainer video company in Gujarat: Plutomen Technologies Private Limited has managed to carve a niche for itself as a trusted explainer video company in Gujarat, in a short span of time. We believe in creating unique video content for you, as per your branding guidelines and target audience with great attention to the craft and detailing involved in the process. For more information, contact us at


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