We have always been hearing that virtual reality technology is the biggest technology of our generation and is poised for the future. But, virtual reality is not a fad anymore and has become a major platform. 2018 was clearly a year of continued development for virtual reality technology. In the last year, we saw that a major focus on wireless solutions and make those solutions cheaper was afoot. Before taking the plunge into the trends for 2019, let us first reflect on what happened in the year 2018.
Reflecting back on the trends of 2018
1. More 360° Videos:
According to Omnivirt, 360° videos are more engaging as compared to the other video content. This data was presented by doing an analysis of more than 1000+ campaigns. It was predicted that 2018 would be a year of 360° video campaigns. The brands adopting virtual reality would be experimenting with 360° videos as well. It was also predicted that 2018 would be the year where virtual reality will be adopted mainstream.
2. Affordable Virtual Reality Devices:
Mainstream adoption for virtual reality is affected by the price of the devices. The fact is that virtual reality is not accessible to most of the people yet. 2018 was touted as the year that would see more affordable devices in the market. The cheaper headsets will increase the adoption of virtual reality.
3. Amalgamation of social and virtual reality:
It is said that virtual reality and social media are meant to be together. 2018 was considered as the year where it was predicted that numerous companies will be using the power of social media and virtual reality. Facebook is actively developing an interactive VR feature that is helping to make the VR platform mainstream. Another is VRChat that has reflected this trend strongly. It offers various tools that can help in customizing the VR experiences.
4. A rise in virtual reality developers:
Any growth in the industry will result in the growth and interest in the talent. The growth of the industry also demands the talent, the lack of which will hamper the industry growth as well. Hence, with the growth of the industry, it was predicted that the demand of the skills will also increase in 2018.
2019 Trends of Virtual Reality
1. Virtual reality and advertising campaigns:
The capabilities of virtual reality in the advertising is of a great interest to the industry for a couple of years. Like always, for 2019 the adoption of virtual reality for advertising campaigns is predicted. Virtual reality has the ability to give an immersive experience for the target audience. 2019 can be the year when a complete advertising campaign will be built using virtual reality. While it may be difficult as the adoption of devices is still low, but 2019 can change this.
2. The standalone virtual reality tends to become bigger:
Oculus Go launched in 2018 has given the users affordable virtual reality gear. Not only it is affordable, but also user-friendly. This can help in making the virtual reality as mainstream. This year, Oculus Quest will be launched which is a great update to Oculus Go. Oculus Quest with 6DoF controllers helps to create a more immersive environment.
Industry experts are very hopeful for Oculus Quest and its effects on the industry in general. VIVE Focus launched in 2018 also seems to pick up the pace in 2019. In fact, it looks very similar to Oculus Quest.
3. Time to look out for Smartphone VR:
The smartphone is something that everyone carries. Virtual reality headsets in the combination of smartphones can solve the issue of buying and setting up expensive gaming PCs. Samsung’s Gear VR and Google’s Daydream VR are leading the way in this segment by even offering the lower prices as compared to their PC rivals. However, they did not provide an immersive experience. They were more of the middle ground devices which a hardcore gamer and a beginner would not opt for various reasons. Resulting the focus is on the mixed reality now.
What drives the virtual reality trends?
More and more people are asking for their experiences. Virtual simulations can enhance experiences, work, and activities. Virtual reality technology plays a vital role in learning and development. Following drives the trends of virtual reality:
- Amalgamation of reducing hardware prices and improving digital video technologies.
- Companies like Facebook and Microsoft are adopting virtual reality technology. They have shown the willingness to research and develop the solutions. This expands the possibilities for the designers and adopters.
- Virtual reality can help businesses to track the learning experiences of the employees. This can let them assist and help them in order to improve their performances.
The scene of Virtual reality in India is definitely improving slowly and steadily. The industry is slow in addressing the needs of the customer and issues that put them off. Numerous strides in hardware and software are achieved but is it too late or not, is not clear yet. This year of 2019 will be the year that will make or break the virtual reality trend. If promises are delivered, if Oculus Quest gives the virtual reality technology the much-needed boost to become mainstream, then this is the year of virtual reality.
If VR becomes mainstream then it can have a major hold in the marketing, education, learning and development, and tourism fields. In order to do this, the technology needs to transcend beyond the niche and find a place in enterprise and consumer landscapes. This shift is necessary to make virtual reality mainstream. Once, this is achieved more and more investment will pour into the domain and will add numerous more startups working on it. The world of virtual reality will thrive beyond the current scenario. Virtual reality is shaping right now, and 2019 is the year to decide the path it will take ahead.