The future of Real Estate Marketing
A Goldman Sachs report predicts that the AR and VR market in real estate will reach at least $80 billion by 2025. As we are heading towards a digital boom, it is said that by 2020, the construction industry will be of 9500 Cr. Sq.Ft. and there will be 730 million digital users. The construction industry ranks third among the 14 major sectors in terms of direct, indirect and induced effects in all the sectors of the economy.
Peeking into the future, this AR-VR technology will be becoming more user friendly. Both the marketer and the buyer will be able to define their requirements then and there itself and make the necessary changes as they want it. No more waiting for the changed designs. That all can be done right in front of the customer by just few clicks and taps. For example, draw new architectures, change the dimensions of the rooms the way buyer want, and much more. It’s just not 360 degree viewing of exterior or interior, it’s much more than that.
Plutomen has created an AR based application for builders and property developers which helps them in selling the current and future properties to prospective clients. This enables the sales team to give their prospective buyers the complete sense of property that’s almost the equivalent of showing them the final finished product. This AR app provides real estate marketers with the ability to showcase properties from a 3D perspective, which was all till now have done on flat print materials.
This technology will be a brilliant marketing tool for real estate marketers, in unlocking the potential customers from all over the world. As the buyers can see the minimalists details of the property they dream of buying before it’s materialized in real space.