Imagine you are shopping online and you like a watch or a shirt, normally you first wanna try it before you purchase it, right!!! Well, until now you can’t, but now you can, and not just shopping, studying, playing, experiencing new things and much more all these with Augmented Reality.
But first what exactly is augmented reality; imagine you are immersing yourself in a virtual, computer-generated universe where you can use all the five senses to interact exactly as you do in the real world. This is Virtual Reality . On the other hand, if you imagine a universe where this computer-generated universe combined with the real world and thus becomes augmented reality.
Augmented reality is transforming how we shop and in particular our online shopping experience. It creates an interactive and informative experience for a customer for any given service. Till now, shopping experiences has been a confusing process where we have to run around the store looking for things on our list, or chasing the shop assistant to help us clarify the price on a product. All this can be changed with the revolutionary AR technology.
Augmented & Virtual Reality in Retail
For the past few years, augmented reality (AR) has been discussed as a useful but far-fetched solution, particularly in retail.
Augmented Reality has the potential to accelerate a brand’s product development by allowing stakeholders across regions to simultaneously view and manipulate digital prototypes, and share concurrent feedback. From a consumer-facing standpoint, Augmented Reality has demonstrated success in increasing product interest. A recent survey found that AR content influenced 72% of shoppers to purchase a product they would not have otherwise considered. What’s more, 40% of U.S. consumers stated that they are willing to pay more for a product if they can experience it through Augmented Reality.
While both cost and complexity have delayed the widespread use of this technology, recent developments such as Apple’s AR-kit is steadily removing barriers to entry. Consumers can now virtually trial products through their Phones by superimposing digital objects on their own bodies or within their physical environment. This ‘try before you buy’ model can be extended across various product categories from apparel to vehicles to paint colour and household goods.
Virtual reality on the other hand is a technology coming to gaming, movie theaters, shopping, education, and it also presents opportunities for retailers to attract customers. With a big leap into buying things, online people seek detailed product descriptions, video reviews, and colorful images when making purchases. Rich and engaging content is what makes a crucial difference between winning and losing.
VR and AR are trending like never before with thousands of headsets being sold, and the term V-commerce has been already coined for future endeavors. Companies like North face, Alibaba , Lowe’s use VR to boost their brands. The final goal is to create virtual stores where a customer could choose and buy products.
Website supporting Augmented Reality
- Amazon AR View.
Amazon has created an amazing product called View in your room. This allows you to view products in your home before you buy them. You can see how products fit and look in your home before you bring them home.
- IKEA Place IKEA Place makes use of Apple’s ARKit, an augmented reality platform and takes the experience to a whole new level. The app is easier to use and places photorealistic furniture items in the frame at the touch of the screen.
- Shopify Shopify has created 3D Warehouse. This app enables AR experiences by allowing you to upload 3D models and link them to products on your store.
- Obsessar Obsessar is an Augmented & Virtual Reality shopping platform for Experiential E-commerce. It enables brands and retailers to create mobile AR, MR and VR shopping experiences and virtual stores that run on our proprietary 3D Commerce Cloud platform.
- EcomARcio An AR-powered full-featured E-commerce platform. This demonstration shows how users can shop around, experiment with and customize vanity shelves anywhere in their rooms. Customization extends to colors, sizes and styles, and can be directly added to the cart.
Impact of Augmented Reality
Augmented Reality is the future that will allow consumers to experience a reality that is based on personal needs and desires. AR will present a completely new way to engage and will expand the abilities of retailers as well.
Augmented reality will also have a strong impact on society. The marketing and advertising fields will explode with augmented reality devices. The mobile applications that are being developed will offer facial recognition software that will mainstream quickly. For everyday commuters and drivers, navigation devices will be built into the cars and mobile devices.
The impacts that augmented reality can have is endless and the technology will affect every field. Not only will it be used by professionals and consumers, but it will also become a key tool for educational purposes in classrooms around the world.
Augmented Reality in Shopping Malls
- Back to the Jurassic and Traveller AR – Pradera Concepcion, Guatemala
- “Air, Land & Sea” Augmented Reality – Morocco Mall, Morocco
3. “Arctic Explorer” AR Experience – Intu Trafford Centre, UK
4. Air, Land & Sea Augmented Reality Experience- Citylife, Italy
5. Back to the Jurassic World AR Experience – Colombo City Centre Mall, Sri Lanka
6. “Arctic Explorer AR Experience – Adigeo(ece), Verona
AR makes Shopping in Augmented Reality a Reality for Businesses. Augmented reality (AR) has the potential to revolutionize mobile shopping by bringing products to life in front of you through 3D models. Businesses like Plutomen, is committed to making the incredible business potential unlocked by augmented reality more accessible for businesses.
Web-powered augmented reality represents an exciting leap toward making AR experiences readily available to the everyday shopper through mobile browsers.
Plutomen AR helps with developing accessible platform for businesses to create their own AR experiences, including their services marketplace of 3D modeling, 3D Warehouse App to store the models, and an easy way to add AR Quick Look support to the store.
The companies like Pure Cycles and HORNE have already been able to create for their customers. As the full potential of AR shopping experiences continues to unfold, Plutomen’s goal is to make them more accessible and more valuable for their customers.
Augmented Reality in Grocery Shopping; how does it actually work?
It uses computer vision technology to localize the user within the store and from there it uses integrated store layouts and up-to-date stock information to show product details and other relevant data to guide a customer around any store .The web application that will make this process of integration for any retailer, into their own app, as effortless as possible.
How Augmented Reality is increasing the sales?
Augmented reality is the new trend technology that businesses should admit when planning their marketing. While production market grows more and more, customers become demanding and sophisticated. Anyone who is specializing in retail should admit those new challenges. Business should think not only how to engage consumers, but also how to lower their costs. Here are the main cases that AR may bring to any business, first of all in marketing, service and retail industries.
AR allows users to make a personally interact to the offline, or online products that are available to scan with AR tech.
According to Digi-capital research, 80% of AR/VR revenue by 2020 will become from sales, ad expenses and mobile data/voice. And AR would take 75% of $120 billion markets, while VR stays on 25%.
AR options in marketing provide a higher chance that customers will buy stuff. People spend more time in shops, as well as their interaction with each product increases too. Nearly half of them are ready to pay more, if they would be allowed to preview with AR the product they want to buy. In the meantime, customers say that AR saves their time while helps make decisions.
According to statistics augmented reality in retail is already making money and will make even more in the near future. All surveys that research integration of AR in the retail sector say that interests of consumers in using Augmented Reality are high already and will only grow in course of time.