Technological advancements and the rapid progression of Augmented Reality (AR) are transforming the whole notion of fiction and reality. This immersive technology holds a massive global market share and has witnessed huge leaps within a short period. According to a survey performed by the firm Statista, AR could reach market revenue of 18.8bn USD by the year 2020, and this is despite the usage restricted to confined areas.
With so much happening around Augmented Reality, let’s discuss the AR trends for 2020 that would define and give it a new meaning.
Mobile Augmented Reality
Mobile AR got its revolutionary momentum after the introduction of Apple’s ARKit and ARCore in the year 2017. Both are SDKs (Software Developing Kits) used for embedding augmented reality with smart-phones and help in app development for operating systems like iOS and Android, respectively. Hence, the influence of AR would now be directly proportional to the number of smart-phone users. Discover why trends of Mobile AR are as promising as shown in the chart below:
Augmented Reality: An innovative Way of Shopping
As per a report by Gartner, it is expected that by 2020, around 100 million consumers will be using AR-based shopping technology. It would eliminate the need for tedious trials and errors for customers and instead help them impose the products on their bodies as well as in their house in the real-world environment to bring ease and enhance their choice. Some of the biggest brands, such as Lenskart, IKEA furniture, and Lacoste, etc. have already started using AR. Given below graphic will help in understanding the Trends of AR in shopping in a better way.
Augmented Reality & Indoor Navigation
Almost all of us are aware and frequently use the map services by Google and Apple, but what’s even more striking and surprising is the use of indoor navigation. It would be of great help to navigate across hotels, malls, petrol pumps, etc. which are hard to find in the regular apps. Shortly, the consumers will get to see the true potential of this technology. Performance wise trends of AR navigation and conventional navigation are shown in the below image.
AR-powered Solutions for the Enterprises
A common issue faced by several enterprises are training and maintenance, and this is what makes AR the perfect solution. As we carefully examine HoloLens by Microsoft, we can realize that AR could soon reach the pinnacle of success. US military has sanctioned order of 480 million USD contract to Microsoft for these. Companies like Boeing, DHL, Volkswagen, etc. are showing a keen interest in this technology too. The total market worth of AR could reach approximately $100 billion by 2020 according to ABI Research.
The Combination of AR and AI
AR and AI might be distinct technologies, but together, they can create wonders. Object recognition, voice command, real-world object tagging, and various other qualities make this amalgamation a unique and memorable experience for the consumers. It creates a responsive and multidimensional experience that offers new pathways of creativity and insight.
Trend # 6
Google Chrome’s AR is creating waves worldwide. It eliminates the need for installing separate applications and instead offers a one-stop solution to users. Mozilla and other browsers are replicating the same, but there is a lot that still needs to be explored. Some promising upcoming products such as Argon4, AR browser, SDK, A-frame, React360, etc. are expected to take WebAR to the next level.
Trend # 7
Collaborating via Shared Augmented Reality
How much ever we deny, but the lack of presence somehow undermines the value of voice/conference calls, and this led to the introduction of video calls. It might be perfectly fine for meetings or general family discussions but not for problem-solving. Thanks to its superimposing feature, AR quickly solves the problem. It helps the workers or service engineers in the field to resolve the issue by providing necessary guidance and assistance, as shown in the figure.
AR has drastically changed the automobile industry. Now, customers can check their favourite car models and specifications like colour, ground clearance, etc. just by imposing its digital image in a real environment. With the use of the SLAM technology, Simultaneous localization, and mapping, car dealers can project the car’s 360 degrees impressions in front of the user so that he/she can walk around as if it were a real car of his/her imagination.
That’s not it; the users can also take a virtual test drive by adding some computer programming simulations! AR also enhances the safety aspects related to the car. E.g., Genesis G80, as shown in the figure.
We saw the commencement of AR into our worlds a few years ago. Several enterprises started introducing AR into their businesses. Industries are continually investing in their R&Ds to come up with entirely new and cutting edge solutions for the globe. Though 2019 can’t exactly be considered as a revolutionary year, it would rather be a year that would lead to impactful and vital changes. Whereas, the scenario could be different in the year 2020 with new developments such as ARKit 3.0 and A13 chip in I-phone from Apple, etc. making their grand entry.
If we go by the views of specialists and experts in the AR industry, it is expected to reach about 25 Billion USD in the coming 4-5 years. Gaming as always would remain dominant, but sectors such as engineering, travel, real estate too could join the race. With the changing times, we can also expect that AR could go through complete evolution of the entire concept, introduction of new hardware and software as well as use cases depending on the market demands and needs.
Keyur Bhalavat Founder and Director
A young entrepreneur full of intellectual energy and concern that transform into an untiring center of knowledge seeking, unafraid of exploring new and fresh ideas however challenging they may happen to be in the field of technology.
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