Explainer Videos For Startups: Explain, Entertain and Covert

Yes, these are the three aspects any business’s visual content marketing strategy has to deliver on, in order for it to realise its full potential. They are beneficial for any kind of business but particularly crucial for a startup. Explanatory videos check all the boxes with regards to enlightening your potential customers about your existence and purpose, in a freshly unique audio visual manner while keeping them entertained and thus leading to likely conversions. Explainer videos for startups help with establishing an individuality and personality for the product, service or the brand per say. You know what they say about first impressions, right? They last for a long period of time and an explanatory video for your startup is your intro to the world, make sure it is worthwhile.

The benefits that accrue to a business from such videos are plenty. In recent times, incorporating explainer videos into the content strategy has become the ‘cool’ thing in the startup world. How do you explain this explosive growth of the explainer video phenomenon in recent years? Let us break it down for you.

So, are you among the startup entrepreneurs who recognise the immense potential an explainer video holds? Before you jump on the bandwagon and get going with creating a video for your business, there are a few things that require to be sorted. Yes, this is a process that requires detailed planning and avoiding the ‘go with the flow’ approach will save you a lot of resources in the future. Below is the list of things that a business owner needs to deliberate over, before kicking off the production process:

Corporate Explainer Videos: Startups are not the only businesses that reap rewards from incorporating explainer video in their marketing strategy. Corporate explainer videos in general, be it for a new small-scale business or big established companies, have proven to bring in exceptional gains. Because even if you are a prominent company, that has been around for awhile, marketing and branding require constant fresh efforts from time to time, to avoid stagnancy.

Some common attributes observed in the best animated explainer videos: There are a good deal of viral explainer videos available on the worldwide web and a newcomer in this field benefits tremendously from just browsing through some of the best animated explainer videos unleashed into the startup world. We did the job for you and came across some common features in all of the top videos.

We at Plutomen Technologies understand what a daunting task it can be for a business to independently come up with a great explainer video which incorporates all of the above characteristics. Especially when as a startup company you are also expected to juggle a dozen other things to stay afloat. Our creative team of extremely passionate professionals are here to help you to add that vibrant human touch to your brand.

Kinds of explainer video animation:

It is essential to have an understanding of some of the different styles of explainer video animation, so that you are able to zero down on a style that best suits your needs as a startup.

Here is an animated infographic/motion graphics video, taking you through an informative tour of the city of Dubai, produced by us at, Plutomen Technologies.


Video production services offered by Plutomen Technologies:

In addition to the above mentioned styles, we at Plutomen Technologies offer video production services for

Let us help you cut through the noise on the internet, with an explainer video that adds a distinctive identity to your brand. For more information, get in touch with us at info@pluto-men.com


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