MTC is a renowned name when it comes to manufacturing of industrial machines since more than 70 years.

  • Task Consumer AR Based Solution
  • Location Ahmedabad

Problem Statement

MTC is a renowned name when it comes to manufacturing of industrial machines since more than 70 years. They wanted a solution that can showcase components and sub components of their machines to their clients without having to take the trouble of logistics. They also wanted us to highlight  


By understanding the need of the situation, we at Plutomen developed the Machine AR application which helps the user to view the machines in Augmented Reality (AR) 3D format. The user can view the products and About Us page of the company. There are three products that are displayed in the application: Dumping Equipment, Lifting Equipment and MTBV. In the application we have used the marker-less technology where the machine will be displayed in the AR format. 

The machine can be rotated in 360 degrees to have a view from all the angles. The machine can be zoomed in and out to ensure that the specific details are seen clearly by the user. The Product name and description of the machine is specified. The operation of the product can also be seen. The operation can be viewed multiple times with the help of the replay button present in the application. 3D animated videos are present in the application. 

The Process

The strategy


Plutomen had successfully developed a solution for MTC to showcase their heavy machineries to their clients along with the different processes using animations that were integrated into the application. This has helped them gain a marketing edge amongst their prospective clientele.  

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