Automotive and AR: Post COVID Scenario

Keyur Bhalavat
Keyur Bhalavat Author By

Automotive companies are struggling to stay afloat due to the pandemic. The cost of the pandemic is enormous and will take years to recover from. The automobile industry has been plagued by a pandemic that is causing supply chain disruption, safety, and financial woes.  

The industry faced supply chain and manufacturing disruptions and is now experiencing a demand shock with an uncertain recovery timeline due to regulations. But the automotive industry has been quick in responding to these challenges. It has taken every step from transforming its traditional methods to modern methods.  

Some industry leaders have already innovated new ways to combat challenges, and AR is playing a significant role in helping car manufacturers solve these issues with its innovative solutions. The increasing demand for AR-based technologies gives rise to new possibilities and opportunities.  

AR is not just about changing the way we see our cars – it also has the potential to change the way we drive them. AR can be used in many different ways, from navigation through digital signage, to car maintenance, from training employees to improving efficiency; AR is making a mark in the automotive industry.  

Where Can Car Manufacturers Use Augmented Reality? 

Identifying Defects And Improving Overall Efficiency:   

Post covid, the world faces a shortage of chips and other manufacturing materials. But the demand is increasing day by day. A single defect or error can slow down the whole production process, and companies cannot afford to do this. This is where AR can help car manufacturers.  

The AR application in the automotive industry has successfully identified defects much larger than traditional methods. With the help of AR, companies can ensure that they are manufacturing high-quality products and avoid any potential faults that might occur during the production process.  

Companies are using AR to create digital prototypes of their cars before they are mass-produced. This helps them evaluate whether their vehicles will still meet customers’ needs when they are put into production. It allows manufacturers to create quality cars without compromising on cost or quality. AR can reduce production costs significantly and increase efficiency.  

For example, in 2018, Tesla patented a Google Glass-like AR-based system for faster and more accurate vehicle production.   

Increasing Efficiency Of Field Service And Inspection:   

The automotive industry relies on data to ensure that vehicles operate safely and efficiently. With the help of AR and AI, they can get the real-time data they need when operating, inspecting, or maintaining their equipment in the field.  

AI can provide information about the condition and location of a specific part. This information will be displayed on AR glasses to let mechanics work efficiently with better visibility.  

With AR, the technician can see what’s happening in real-time without physically inspecting a machine. It provides a 360-degree view of the machine that makes it easy to identify any issues or defects while also better understanding what’s happening with the machines from a different perspective. It can even help technicians inspect machines from different facility areas without walking around and getting distracted by other tasks.  

An AR product like Plutomen Workflow helps access digital work instructions that streamline workforce knowledge. The product digitalizes compliance audits and inspections, from execution and submission to data management.  

It simplifies repetitive procedures and reduces the gap in knowledge application in areas like compliance. By scanning the real environment and identifying the object, the manufacturer can easily create their own SOPs for the workforce.  

Training Workers In A Safety-critical Environment  

The automotive industry is a field where many workers must perform repetitive tasks. When a field engineer is working in a dangerous environment, they might not know what the right protocol is in case of an emergency. The lack of knowledge among workers can lead to equipment malfunctions, which can be dangerous. AR can help fill skill gaps that might otherwise cause problems in the plant. AR can be used to provide them with safe and relevant information.  

AR can be used to train workers in the automotive industry to avoid equipment malfunctions. The information provided by AR is more engaging than traditional training methods. AR provides them with digital twins of their physical assets. The digital twin is a virtual replica of an asset that can be accessed through AR software and includes information about its condition.  

AR tools also provide information about individual objects in the real world that helps users better understand how they work. This makes them an effective training tool for companies who need employees with more skills and knowledge about their products or services.  

Using AR products, enterprises have reduced training time by up to 40%.  

AR solutions like Plutomen Assist help the automotive industry use animation and insight-based media like videos and illustrations to empower their workforce to gain knowledge seamlessly. Assist extends the workforce’s capability to visualize and immerse themselves in their task’s situations. It expedites the performance of the onboard workforce and upskills them with ever-changing trends, leading to fewer errors, and increased overall productivity.  

Providing Remote Access To Experts  

With increasing demand and supply shortages caused by the pandemic, the automotive industry cannot afford a machine failure or downtime. A single machine failure can stop the whole production line, costing companies a lot of money. Field technicians need instant support from experts to keep the machines up and running in these scenarios. AR can help connect field technicians with remote experts instantly.  

AR can help them provide instructions on how to fix a specific issue. Experts can guide technicians through an AR app with the help of an AR Realwear headset and give them information about their machines when the machine malfunctions. This makes it easier for technicians to fix any issue without traveling and physically visiting the place where the problem has occurred.  

AR Remote Support Can Also Be Used In Scenarios Like:  

Field technicians who are travelling need assistance during their workday. With AR, they can get help from experts and not have to travel back home all the time.  

Field technicians who are on-site need assistance with their work without leaving their location. With AR, they can get help from experts and not relocate.  

AR solutions like Plutomen Connect can help technicians and experts collaborate seamlessly to create a one-stop way to handle all of your needs. Get better first-time fixes, less downtime, and listen to expert advice and insights while you work. With Connect, you can cut down on costs and human errors.  

Marketing Purposes   

COVID has made it harder for marketing teams to connect with their customers. With all the safety regulations in line, it is not possible to deliver the information to customers in the most efficient way. However, AR has been beneficial for the automotive industry. AR has proved its potential in this sector, from marketing campaigns to sales promotion.  

AR can be used for marketing purposes and support in the automotive industry by providing a better understanding of the product and its features through augmented reality technology. For example, Mercedez Benz has implemented augmented reality to create visual manuals for users to identify various features.  

AR allows automotive companies to create engaging marketing campaigns with a 360-degree view. It’s a good way to engage their audiences and ensure that they are getting the most out of their marketing spends. AR is also a good tool for car dealerships, as it helps them generate leads and build customer loyalty.  

Here are some examples of how AR can be used for marketing purposes:  

  • AR advertising campaigns that include 3D models, animated videos, and interactive screens to promote their latest product line or promotion. 
  • AR marketing materials provide a realistic view of their latest car model and its features with an added augmented reality component.  

Wrapping it Up  

With the advent of AR, the automotive industry will have to change its approach to producing and selling vehicles. With the advancement in AR technology, we will see the new design, manufacturing, and mobility in the automotive industry. This technological disruption will bring new products and services to the market.  

Due to the pandemic, the future of the automotive industry is uncertain; however, the future of AR looks bright with more and more companies coming out with diverse AR solutions.

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