Augmented Reality along with Virtual Reality is redefining how consumers shop. It gives an opportunity to the consumers to experience products in the comfort of their homes. Imagine trying a shirt or experiencing furniture without even going to the store.
In years to come, customers would be able to feel the products using Augmented Reality Applications. This technology eliminates the customer pain points and elevate the customer satisfaction and service by creating a customized and personalized user experience. Successful incorporation of AR into retail industry has the power to revolutionize the stores of the future.
Augmented Reality is the integration of the graphic content into user environment. AR apps for smartphones and tablets analyzes web camera and/or GOS data to provide users with the related content. The number of AR users by 2018 is expected to reach 200 million. It is even projected that AR investment in retail will be close to 30 Bn USD by 2020. With such huge impacts, Augmented Reality Solutions can impact the retail industry in following ways:
Like ‘IoT’, Augmented Reality is also changing the dynamics of the retail industry. This in no way means the traditional marketing is dead. But, providing customers with up-to-date information, content, bonuses, special offers and packages are now not enough. What makes Augmented Reality based solutions appealing is that it gives an opportunity to seamlessly interact with the digital data and receive immediate feedback.
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