The story of a 3D game utilizing VR technology

Alphathum, the 3d interactive game for Bhutani Group

Industry Insights

Global gamification market is growing at a CAGR of 46.3%. And real estate industry is one of the leading industry to utilize VR technology.

Our real estate client wanted to promote the upcoming project. The USP of the project was the rooftop pool terrace. Client wanted to develop an exciting experience for its buyers and establish an emotional and meaningful connect with them.

A Game to enhance engagement of users/customers in Real estate customer meets


We conceptualized, designed and developed a 3D game utilizing VR technology to fulfil the goals of our client. Named after the project, Alphathum gave the buyers a real experience of the project leaving a lasting impression.

Rooftop pool terrace being the USP of the project was selected as the backdrop of the game. Project layout was filmed for the game and it was converted into a game wherein players had to collect token points, which can later be redeemed by the buyers. Buyers were not only hooked to the game, but it also gave them a real feel of the property and view from the first of it’s kind rooftop.

Business Benefits

  • The game kiosk was set up at multiple events conducted across the country
  • Increased buyer engagement. This provided sales representative more time to interact with the buyers. Kids accompanying buyers had great fun.
  • Helped in generating greater brand recall by developing an emotional connect
  • Increased on-the-spot booking

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