Life is always about the choices. Each one of us has a choice including the marketers. Marketers have a choice to either build a great content for their brand to utilize it to boost the engagement and sales. Or they have a choice to build a poor content and derail their marketing efforts.
A good marketer always yearns for a good and innovative content. Customers are inundated with the e-mails, texts, blogs, and advertisements. One can distinguish themselves by creating different and interesting content. One such content which differentiates itself from rest is ‘animation’.
The animation is more often associated with the cartoons or with the children’s films. But, there is a lot more than that to animation. From keeping your audiences engaged to the ease of communicating concisely, marketers definitely need to add animation to their basket of content.
Animations and their kinds
There are various types of animation which most of the marketers are not even aware of. Before the advent of films, the animation was about the zero tape and flipbooks. Zero tapes had the series of static images which would appear as moving when the wheel is set on the motion. Flipbook also has the same concept with the pictures drawn on the pages of the book.
It being one of the oldest forms of animation is also referred as Cel animation or Hand-drawn animation and dates back to the 20th century. Here hundreds and thousands of pictures are drawn by hand on cel or acetate sheets. These sheets were then photographed on the separate frames combining which created a film reel. The animation moved when the film reel was played.
Computer and digital technology surely revolutionized the computer technology. Even though it was around the corner, animators really started using it was only in the 1990s. Till then traditional animation dominated the scenes of animation.
A little more about 2D animation
Traditionally, 2D animation has existed since the 1800s. It involves a process of sketching each drawing slightly different from the other drawing in different poses for 24 seconds in a frame.
Traditionally speaking, hand sketching was done by the artists which were then painted on the clear plastic sheets. Now, artists use computer graphics to a certain extent. Today’s 2D animation employs digital technology in order to create the breathtakingly detailed scenario and artistic visualizations.
Often Walt Disney is credited for 2D animation for Mickey Mouse, not many know that Emile Cohl was the first person ever to make 2D animated cartoons in 1908, 20 years before the first cartoon with Mickey Mouse was released. He made the first 2D animation called Fantasmagorie – which was a short cartoon. This black and white cartoon is 75 seconds long which took 700 different drawings to create.
Numerous cartoons series during the 1960s to 1990s helped in making 2D animation popular. Most of these cartoon series like Mickey Mouse, Donald Duck, Looney Tunes, Scooby Doo, Flinstones, etc. became household names.
Simpsons when first aired in 1989, made way for 2D animation in adults’ lives. It proved that cartoons are not only for children. Breaking this notion, the way word view 2D animation changed forever. Numerous other companies came forward and spoke about what it mattered to the adult lives through animation.
Is it dead?
The 2D animation will always hold its value in the world of animation. Even though people tend to say that ‘2D animation is dead’, it is far beyond the truth. It has surely come a long way. It gave the power of imagination to the world. The countless trips to the imaginative world are due to 2D animation only. The numerous articles on the ‘death of 2D animation’ have made it an industry norm.
The truth is, 2D animation is very much there. It has just changed the form. Yes, there are no theater releases of the movies made through 2D animation. Today numerous businesses are utilizing the art of 2D animation to promote their products and services. Through explainer video and whiteboard animation, companies are able to draw the attention of their target audience and convey as much information they want in a short span of time.
Boosting their online presence, SEO and customer interaction, companies today are utilizing 2D animation heavily. Some of the advantages of 2D animations are following:
Wow The Clients
27 million pieces of content are shared daily. It is vital to grab the attention of your audience. Coupling animation with your marketing strategy can help you find the edge over your competitors and Pluto-men Technologies can help you achieve that.
Marketing is about demonstrating any product or service to the customers. Animation lets you do exactly that. It helps you instill the power of creativity and imagination in your marketing campaigns. It is a powerful tool which needs to be a regular feature in your marketing campaigns.
Animation: 2D or 3D is no more restricted to TVs and YouTube. Videos sells better than the text. We spoke about why businesses needs video in our last blog. Animation when added to the videos, it works wonders for your marketing. Businesses need to up their marketing with the help of animation.
2D Animation: Tips and Tricks!
Animation has no boundary. You can imagine anything you wish. You can show your target audience what you want to show. You can play with their imaginations. Wow your customers by utilizing the 2D animation services of Plutomen Technologies. Get in touch with us at email@example.com